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CBS Strikeforce ratings not as bad (Better than CBS average)

BruceLee2010-05-17 08:02:14 +0000 #1
Cool. Looks like we'll see another free event down the road.

"Saturday’s broadcast of Strikeforce “Nashville” garnered 2.9 million viewers with a 1.8 household rating, according to figures released by the network on Tuesday.

The event, which featured three title bouts and an impromptu brawl between Jason “Mayhem” Miller and the Cesar Gracie camp following Jake Shields’ unanimous decision over Dan Henderson, saw a 29 percent decrease from Strikeforce’s November debut on the major network, which earned a 2.5 household rating for 4.04 million average viewers.

The show, which ran from 9:00-11:45 p.m., drew a 1.3 rating in men ages 18-34 (down 43 percent from November), a 1.5 in men ages 18-49 (down 40 percent) and a 1.8 in men ages 25-54 (down 31 percent.)

Though the figures showed a significant decrease in the coveted male demographics from Strikeforce’s November event featuring Fedor Emelianenko vs. Brett Rogers, Saturday’s show delivered higher ratings than the network’s season-to-date averages in the time period.

Compared to CBS’s 9 p.m. to 11 p.m. season-to-date averages, the Strikeforce show (using data from its entire 9:00-11:45 p.m. broadcast) was up 38 percent in men ages 25-54, 67 percent in men ages 18-49, 117 percent in men ages 18-34 and 25 percent in adults 18-34. The broadcast did see drops in its other adult demos, however, down 8 percent in adults ages 18-49 and 24 percent in adults 25-54. CBS executives had previously told Sherdog.com that any increase in the young male demographics would be a key factor in contemplating future Strikeforce events on the network.

CBS’s numbers also surpassed a head-to-head re-airing of UFC 110 on Spike TV across all major demographics, including the Male 18-34 category, according to the data collected by Sherdog.com. CBS edged out the cable network’s 1.1 rating with a 1.3 share in males 18-34, while the entire Spike broadcast averaged a .09 rating for 1.4 million viewers. Spike TV is available in 98 million homes, while CBS reaches approximately 114 million homes.

Saturday’s CBS broadcast did face stronger competition in its time slot compared with last year’s programming, said the network. ESPN’s NBA first-round playoff between Miami and Boston earned a 2.5 household rating, while a 9:00-11:13 portion of MLB’s 20-inning game between the New York Mets and St. Louis Cardinals averaged a 2.4 rating."

www.sherdog.com/news...e-Demo-Average-24008


thekillerkiwi2010-05-17 08:15:28 +0000 #2
Quote:

Originally Posted by BruceLee

Though the figures showed a significant decrease in the coveted male demographics from Strikeforce’s November event featuring Fedor Emelianenko vs. Brett Rogers, Saturday’s show delivered higher ratings than the network’s season-to-date averages in the time period.

I like how you highlighted the one sentence and not the other. Because when you take the whole statement in context it doesn't seem all that positive.

Whenever an exec hears "significant decrease", I'm sure he doesn't care that it was barely better than the averages. Also I don't think it will make the CBS people happy that they "edged out" a re-run of UFC 110 on a lowly cable network.

You are right, there will be another show and that is good, but I doubt the CBS guys are happy. Now the question I have is will the issues with Fedor affect him being on the next card, because if he's not or Gina is not, then I don't see these ratings improving.
PITTFOX2010-05-17 08:23:53 +0000 #3
Here is an article from the best website for the business side of MMA...

mmapayout.com/2010/0...strikeforce-ratings/

Quote:

April 20, 2010

The extended demographic ratings are in and Spike TV is claiming victory, at least where the M18-34 category is concerned.

Spike’s UFC 110 replay that aired last Saturday night earned a 1.0 HH rating off an average audience of 1.4 million. It also drew a 1.4 in the M18-34 and 1.2 in M18-49 in the key demographics.*By contrast, Strikeforce earned a 1.0 HH rating with 2.9 million viewers (total), but only a 1.26 in the M18-34 and 1.5 in M18-49 demographics.

Payout Perspective:

Spike is usually pretty quick to distribute a release if there’s some way they can spin the results in their favor. However, I’m not sure anyone is going to argue that Strikeforce’s ratings aren’t poor. There’s not much spin here.

Yet, there is some bright side to Strikeforce’s ratings disappointment in the sense that its M18-34 ratings surpassed the average rating that CBS usually garners from its Saturday night primetime slot (1.26 is better than the .7). But is it enough?

It seems pretty likely that CBS will be inclined to cut the cord, here. The 1.26 isn’t that much greater than a .7, and the backlash/risk associated with Strikeforce’s brand of MMA probably isn’t worth the trade-off.
crazedwombat2010-05-17 08:33:04 +0000 #4
I think strikeforce needs to pull back from the limelight, go back to being regional and rebuild it's brand. The disaster with M1, the CBS fight, and a couple of good paper turning out to be bad signings hurts. Coker made his move and respect for guts on that, but sometimes your best isnt good enough.
Vanno2010-05-17 08:50:53 +0000 #5
Quote:

Originally Posted by crazedwombat

I think strikeforce needs to pull back from the limelight, go back to being regional and rebuild it's brand. The disaster with M1, the CBS fight, and a couple of good paper turning out to be bad signings hurts. Coker made his move and respect for guts on that, but sometimes your best isnt good enough.

Right now, Strikeforce is reaching anywhere from 2-4 million fans; retreating to the shadows and tryign to be a regional production just about guarantees they lose a large amount of that fanbase. I think they made a mistake in putting Rogers-Overeem on Showtime, instead of CBS. Rogers already has some amount of name value. And monsters like Overeem always seem to have magnetism when it comes to US audiences.

I do agree that they need to take an Oakland A's approach to talent, and find value. Where Strikeforce can find a slight edge against UFC is in offering slightly higher paydays to mid to lower-upper tier talent. Of course, not scheduling 3 25minute matches in one telecast is probably a good idea. They need to give talent as much exposure as possible.
Cbear2010-05-17 09:28:56 +0000 #6
CBS definitely was going after the 18-49 male demo and Saturday night is traditionally low for that segment since men usually arent watching tv on Sat night.

One positive was a CBS exec saying the fight wasn't that big of a deal and that fights happened in sports all the time.

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