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Uncertain future for MMAFighting

wgrapple2011-10-25 20:21:29 +0000 #1

Google PageRank is an algorithm, named after Larry Page, that ranks all sites on the web on a scale of 1-10.

A 10 would be facebook, or, well, google.

The highest page in the MMA space is MMAFighting, at 7.

Below that are a number of pages ranked 6 including,,,,, and others.

Now, as reported by Zach Arnold at, the future of MMAFighting appears uncertain.

Key opinion makers & business leaders at both Yahoo and AOL have left the operations. Financial cuts have been made everywhere.

When AOL decided to outsource its sports content to The Sporting News, everyone wondered what the future of would be. MMA Fighting managed to avoid the axe. AOL then made the decision to pump a ton of cash/stock to Arianna Huffington to buy out The Huffington Post. AOL continues to have financial troubles.

Reuters reported that AOL is looking to Yahoo to buy them out. The chances of that happening are speculative, at best. What it does mean, however, is that outfits like MMA Fighting that aren’t huge money-generators face likely extinction if they are not sold to a new financial backer.

Given the high-profile status of MMA Fighting and the fact that UFC benefits from this from a friendly outlet for them, it’s hard to see how someone won’t buy the operation. But who exactly would be a candidate to buy out MMA Fighting?

The first scenario is MMA Fighting doesn’t find any buyers and the staff is left alone to try to run the operation as they currently are. MMA Fighting is just like the majority of MMA media outlets that struggle to financially make the numbers work.

The second scenario is that UFC buys them out. UFC buying out MMA Fighting would essentially be buying a turnkey operation and everything running smoothly as usual.

The third scenario is that an independent money mark buys out MMA Fighting. Candidates would include Crave (Sherdog), Break Media (Cage Potato), or SBNation (Bloody Elbow). Each buyer would bring some strengths to the table. With that said, never underestimate the fragile egos at play with MMA media writers, especially when the money decreases in this already-cutthroat business.

Whatever happens to MMA Fighting, the bottom line regarding the health of MMA media in 2011 is not great. The trend in MMA media circles is that the money supply for backing is dwindling, not growing. Zuffa is running more shows, which means more travel for writers who simply don’t have enough $$ to travel all over the place. The MMA sites aren’t generating enough cash to keep up with the breakneck speed of activity.

wgrapple2011-10-25 20:34:39 +0000 #2
I have a little bit of savings, lets say we pool our money and make an offer.
The_Splatoon2011-10-25 20:39:53 +0000 #3
I've got like $6.50 in my Paypal account, I'm in!
niniendowarrior2011-10-25 20:32:59 +0000 #4
I guess I have to dust up the Backup Forum.
Skinny2011-10-25 22:11:58 +0000 #5
I've got about a grand saved up and have been looking for a sweetheart of a deal to invest my hard earned money..........

Does it come with a bridge and a unicorn? Not necessary to get me to buy in but I thought I'd ask.
Skinny2011-10-25 22:32:44 +0000 #6

Originally Posted by niniendowarrior

I guess I have to dust up the Backup Forum.

Dust up?

You're going to beat the **** out of the back-up forum?

That's been the problem at this forum!



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