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Was Cain vs JDS the best way to go For first ever Fox show?

warwagon2011-11-06 21:20:43 +0000 #1
Watched some of the UFC Primetime Sunday and these guys are as interesting as counting the dots on the wall of a YMCA bathroom.

Sure I think the fight will be incredible, but neither of these guys really move the dial in the sense, its gonna make people who aren't fans run to their TVs.

So in hindsight, was this the right way/fight to introduce your company/sport to Network TV?

Or would you have went another direction?
greatjake2011-11-06 21:30:23 +0000 #2
Honestly I enjoy the Primetime shows for JDS and Cain. I also think this is the right fight for the first impression on FOX. Like I said in another thread HWs have a certain hype and aura surrounding their fights. With the fight being on live TV you want a fight that new people will tune in for. HWs are intriguing, add in the fact that this is the biggest HW fight the UFC can make and even people who know nothing about mma will see UNDEFEATED and HEAVYWEIGHT CHAMPIONSHIP and decide to tune in
PITTFOX2011-11-06 22:04:13 +0000 #3
Yes it is.
LordZardoz2011-11-06 22:31:48 +0000 #4
Quote:

Originally Posted by warwagon

Watched some of the UFC Primetime Sunday and these guys are as interesting as counting the dots on the wall of a YMCA bathroom.

Sure I think the fight will be incredible, but neither of these guys really move the dial in the sense, its gonna make people who aren't fans run to their TVs.

So in hindsight, was this the right way/fight to introduce your company/sport to Network TV?

Or would you have went another direction?

In terms of the ability to sell a fight through attitude, no, they are not the best choice. But that is probably the only thing that is lacking here.

The heavyweight title is the easiest one to 'sell' to an unfamiliar audience. Both fighters are likely to deliver a very violent and impressive fight.

Both fighters like to strike, and this fight is likelyt to be competitive. For heavyweights, neither is likely to gas so badly as to turn in a stinker (or if one does, the other will likley end it).

Also consider long term stratigic goals. Junior Dos Santos will pull in the Brazilian audience, and Cain can pull in the mexican audience. Making this fight free will help build more fans in markets the UFC wants to expand into.

The easy to sell fights that your thinking of are like putting Kimbo Slice on national TV. Yes you could pop some big ratings, but your not likely to hold onto those that watch. But this is exactly the kind of fight that has a strong chance of turning anyone watching it into a fan.

END COMMUNICATION
PITTFOX2011-11-06 22:40:45 +0000 #5
Keep in mind the UFC is VERY conscious on how MMA is viewed to the mainstream. So although both are good laid back guys (which doesn't make the most exciting drama) they are excellent exciting fighters. So if you are trying to push the legitimacy of the sport and you want to showcase the sporting aspect of MMA and not drama or bad blood this is the fight to do that.
dlm0802011-11-06 23:48:37 +0000 #6
Great post Zardoz. The boxing HWC was what used to draw the casual fan. With the UFC dominating right now, they have a chance to bring that mystique back with a clear, "baddest man on the planet" champion.

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