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Is Zuffa Positioning To Take Advantage Of NFL Labor Dispute?

sandywh2011-03-23 04:26:26 +0000 #1


Is Zuffa Positioning To Take Advantage Of NFL Labor Dispute?

When it comes to business matters in sports there is very little that can be chalked up to mere coincidence. The timing around the recent purchase of Strikeforce, by mixed martial arts giant Zuffa LLC may be a very calculated move. Given the timing of the transaction and the number of potential dollars at stake it would appear that Zuffa, with mixed martial arts organizations Strikeforce and Ultimate Fighting Championship are gambling on a drawn out work stoppage between the NFL and its players union.

Less than two days after labor talks between the NFL and its players died, Zuffa announced the purchase of their closest rival Strikeforce. Zuffa now essentially owns the contracts to nearly all of the top fighters in the world, as well as presiding over what is one of the fastest growing sports in the world.

So how does this tie into the labor unrest in the NFL?

Easily. If there is an extended labor stoppage in the NFL, advertisers and fans are not simply going to fall off the face of earth. There will still be billions in advertising waiting to be sold to someone, and millions of sports addicted fans looking for their weekly fix of entertainment. Enter mixed martial arts. MMA fans fit in well with NFL's demographics (Male 19-49), as well as showing a loyalty and fanaticism that is on par with other major sports. Additionally, MMA is essentially an untapped market for many mainstream advertisers, giving them opportunities to bring new designs and products to the market through ad campaigns.

Why no other sport fits the bill:

With sports such as NASCAR and Major League Baseball falling off and losing their grip on the coveted Male 19-49 demographic, television networks will likely flock to pick up one of the fastest growing sports in the same demographic as the NFL. Organizations like UFC and Strikeforce have seen exponential growth in their brands over the last few years, taking the sport of mixed martial arts out of the underground and placing it front-and-center in homes all over the world.

Just a few short years ago NASCAR sat in the same driver’s seat that mixed martial arts currently sits in. But since signing a remarkable eight-year, $4.48 billion media deal with Fox, ESPN, and Turner, NASCAR has lost nearly a quarter of its TV viewership base and has seen a serious erosion in the young-male demographic. In 2006, after NASCAR finalized its current media deal, it was averaging 7.85 million viewers per race on Fox, FX, TNT, and NBC. In 2010, NASCAR races averaged 5.99 million viewers over 34 races across Fox, ESPN, and Turner, meaning NASCAR has lost nearly 2 million viewers in the past four years, or near one fourth of its audience.

.....Read the complete article HERE:

Body Blow2011-03-23 04:32:13 +0000 #2
Interesting post. You can tell Clay Matthews is using his MMA training in football cause this hit (that causes a fumble) looks like a MMA takedown.

Video From YouTube:(link)

Here is a video of Clay being trained in MMA.

So, to answer your question: I don't know, but a person like Clay can transition himself into MMA because hes been training in MMA for a while. As for the UFC promoting a Super Bowl champ in its arena speaks for itself.

Right now there is no NFL so if the UFC is going to try to use an NFL player before their season starts they better hurry up.

Also, I can't see the NFL lock-out lasting that long for players to switch permanently.
HISTORY2011-03-23 04:47:08 +0000 #3
Doubt people like Clay Matthews would make the move to MMA now...

And it strikes me odd as to how the NFL will have a lockout. The super bowl is worth so much money and it's the biggest sport in North America for sure. They can't go without it.
Glenn P2011-03-23 05:48:11 +0000 #4
The NFL needs to be careful or they are going to make a mess of all of their good standing with the fans. I don't see many NFL'ers jumping ship for MMA. The pay scale is not even close...
Crow_Time2011-03-23 05:24:46 +0000 #5
The owners are greedy cock suckers.
Crow_Time2011-03-23 06:39:02 +0000 #6
We want and extra 1 billion dollars, an rookie wage scale, 2 more regular season games and oh even more money!

Wait, you want us to show you our books? HAHAHA fuck you!



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